Her presentation, Exploring the cadence of great experiences, will describe how to strategically deliver experiences in the variety of cadences needed to address the match between business goals and customer needs. It will introduce a framework that attendees can apply to websites, apps, social media, and digital CRM throughout the ecosystems they create, support and improve.
Attendees will learn how to:
- Align the business, marketing and brand goals with each channel, customer need-state and context.
- Study the customer journey, in terms of overall timescales and expectations at each touch point.
- Identify the influence that cadence has on digital touch points. There are pre-, during and post-interaction elements of cadence, as well as design attributes across viewports, channels and contexts.
The conference is sold out but don’t despair, we will publish Michelle’s presentation on Slideshare next week. You can also follow Michelle on twitter: @micberryman.
About Michelle Berryman: Michelle is the Director of Experience Design Services at THINK Interactive in Atlanta, Georgia. Michelle’s practice centers on industrial and interaction design as well as user experience design for consumer, medical and industrial products, as well as software, websites and rich internet applications. Throughout her award-winning design career, she has worked with clients like Coca-Cola, Electrolux, Nike, Siemens, Philips, and Hewlett-Packard, to build meaningful customer experiences.
About THINFAST: THINKFAST is designed to guide you and get you going. It’s a unique set of workshops and immersion sessions that get you focused on innovative business ideas that are insightful, actionable, financially impactful and illustratable. You’ll work closely with our senior-level team of strategists, technologists, UX and creative experts to make true innovation tangible — in a short amount of time.
About THINK: THINK Interactive is a digitally focused agency of thinkers, inventors and makers. For the last 20 years, we have helped brands solve fascinating, complex business and marketing problems. We have worked with our clients to uncover new ideas and execute award winning initiatives for the connected world. THINK helps brands create and distribute digital experiences that become ever-present and indispensable in the daily lives of their customers and employees.
About UX Australia 2014: UX Australia is Australia’s premier user experience design conference. Two days of hands-on workshops focus on practical skills to help you get started, learn new techniques and explore ideas in detail. Two days of conference presentations provide practical skills to take away, inspire you for your next project, stretch your knowledge in a new direction or show how someone in a different field has tackled a problem just like yours.