In October, THINK attended the Forrester Consumer Forum in Chicago. We saw lots of great presentations, including one given by Sean Corcoran, Senior Analyst at Forrester Research.
The presentation, titled “The Role of Digital Agencies in the Age of the Customer,” urged today’s agencies to re-define themselves in the age of the empowered consumer. Corcoran made it clear that he is “bullish on advertising,” as many B2C marketers plan to increase interactive marketing spending across the board.
Another graphic below illustrates Forrester’s take the growth of interactive marketing budgets in over the next five years from 2011 to 2016. What say you? What’s your five year outlook?