Orkin.com launches!

Orkin.com launches!

Orkin_LogoapprovedTHINK is proud to announce that the Orkin website redesign is now live! The new site takes advantage of responsive design principles to deliver a rich interactive experience across all devices and platforms, and gives Orkin a more modern look and feel.

The objective of the web redesign was threefold:

  1. to bring to life the brand positioning of “Pest Control Down to a Science”
  2. to set clear expectations around service and demonstrate why The Orkin Man is the right choice for residential and business consumers
  3. to improve onsite lead conversation

askTheOrkinMan

Our design thinking lead to a site strategy of “show, don’t tell.” We took a highly visual approach to explaining Orkin’s process and setting customers’ expectations for service. Rich, evocative imagery  helps brings to life what customers can expect from their Orkin Man and supports a simple 3-step overview of Orkin’s approach.

Home unique

Significant focus was placed on metrics and analytics to establish a performance baseline and then measure the effectiveness of the site from the perspectives of both time on site/education/awareness goals and the business-related goal of lead conversation.  In the first 24 hours of the site launch, our partner ConversionIQ reported a noticeable increase in conversation rates.

“Working as Orkin’s Digital Agency of Record has been a great honor over the last four years.  This new site is the culmination of many months of hard work by the THINK and Orkin teams to deliver an industry break-out web experience,” said Will duPont, Managing Director of THINK. “With this site, we feel Orkin’s evolution toward an industry-leading digital presence is fully realized. We could not be more proud of the team’s work and we look forward to our ongoing relationship with our great client team.”