Email Marketing Still Matters

Email is not dead. Far from it, in fact. Despite the enormous attention given to just about every other form of digital communication, email remains a smart and effective way to reach consumers and track results. This was the perspective from which the panel at the...

Rules for Running Contests on Social Media

I know what you’re thinking – rules? Can’t I just create a contest,  giveaway or promotion, create some great designs and run with it on Facebook or Twitter? Actually, no. Or, at least you shouldn’t until you do your research. A company called...